“The best color in the world is the one that looks good on you”

– Coco Chanel

I’ll be honest—I’ve never been a makeup girl. For years, makeup felt heavy on my skin and something I couldn’t wait to wash off, often leaving behind irritation or breakouts.

That changed when we opened Hello Beautiful and I discovered Jane Iredale. It quickly became my favorite line in the spa—not just because it looks beautiful and is easy to apply, but because it’s actually good for my skin.

Makeup doesn’t have to be something your skin recovers from. Jane Iredale follows a simple philosophy: skincare first, makeup second. These clean, mineral-based formulas help protect the skin from the sun and environmental stressors while letting your natural beauty show through.

If makeup has ever worked against your skin, you’re not alone. Now may be the time to rethink what makeup can be—for you and for your skin. 💙

It may not be about wearing more makeup—it may be about choosing makeup that truly supports your skin.These five simple insights can help you rethink what makeup can do for you.

1. Clean, Skin - Loving Ingredients

I truly couldn’t say it better than Jane herself:

“You can trust us to do the right thing.”

Many traditional makeup products rely on fillers, harsh chemicals, and artificial fragrances or preservatives. While they may cover the skin, they often irritate it—and can actually make the very concerns you’re trying to conceal even worse.

Jane Iredale is different.

These formulas are intentionally created without common skin irritants, while still delivering beautiful performance. Each product undergoes thorough, robust testing to ensure it’s safe, effective, and suitable for even the most sensitive skin types.

There is so much science behind this skin-loving makeup—so don’t let how beautiful it looks fool you.

As Jane says:

“Makeup can be good for your skin.”

Jane Iredale’s skin-boosting formulas combine thoughtful skincare science with powerful natural ingredients, allowing you to enjoy long-wear coverage while actively strengthening and nourishing your skin.

Every formula is carefully crafted to soothe, hydrate, protect, and calm, making it ideal for sensitive skin, acne-prone skin, oily skin, and dry skin alike.

This is truly skincare you can see—and feel confident wearing.

2. Coverage That Looks Like Skin ( Not Makeup)

One of the things I love most about Jane Iredale is how customizable the coverage is. It can be worn sheer for those who prefer a light, natural look, or built up for fuller coverage—without ever feeling heavy.

Once it’s applied and set, it truly looks like your skin. I honestly don’t know how she did it, but it’s amazing. The breathable finish never settles into my fine lines, and that alone makes me smile every time I put it on.

I don’t feel like I’m hiding behind makeup. Instead, I’m simply enhancing my skin—letting its natural texture show, just better.

Let us help you show your skin… beautifully refined, never covered up.

3. Makeup That Supports Your Skincare Goals

Sunscreen, sunscreen, sunscreen. It’s something we hear constantly when it comes to skincare—and honestly, it couldn’t be more true.

Thankfully, many of Jane Iredale’s products include SPF along with powerful antioxidant benefits. And here in West Texas—where the heat, wind, and sun exposure are part of everyday life—protecting our skin barrier isn’t optional. It’s essential.

These products are designed to do exactly that. They help keep the skin hydrated at just the right level while providing a protective shield that supports balance and overall skin health. That balance—true skin homeostasis—is what allows the skin to function at its best.

Another reason I love Jane Iredale is that it works with medical-grade skincare, not against it. These formulas complement professional treatments and active skincare routines, helping protect and maintain your results rather than interfering with them.

If you’re ready to transition into healthier skin habits, this is such a beautiful place to start. I truly believe—you won’t regret it.

4. Safe for Professional Treatments & Healing Skin

Most makeup on the market isn’t designed to be applied after a facial, chemical peel, or laser treatment—but don’t worry… Jane has you covered.Literally(pun intended).

Jane Iredale makeup allows you to leave the spa feeling covered, beautiful, and protected—without compromising your results or irritating your skin. These formulas are specifically designed to cover, soothe, and protect, which is exactly why medical spas like ours, along with dermatologists and plastic surgeons, trust and use them every day.

At Hello Beautiful, we love that Jane Iredale is a true pioneer in clean, skincare-first makeup. This isn’t a passing trend or a “fly-by-night” brand—it’s a thoughtfully formulated line backed by science and years of proven results.

Come into the spa for your service, and leave with makeup that not only helps you feel confident—but also supports your skin as it heals and reaches its fullest potential.

5. Simple, Confidence- Boosting Routine

This is honestly my favorite part about Jane Iredale: you don’t need a full drawer of makeup to get a beautiful result.

I’m not exaggerating when I say I can complete my entire makeup routine in under 10 minutes. It’s easy, quick, and effortlessly polished. I step into my day knowing I look my best—and just as importantly, that I’m actively caring for my skin.

With just a few key products, you can even out skin tone, calm redness, and add a finished look without feeling overdone or rushed. It’s perfect for busy moms, professionals who can’t spare another minute, and even teens who have five minutes to get ready after basketball practice before rushing to their next class.

Healthy-looking skin—fast, simple, and beautiful.

Closing: Support Your Skin. Feel Confident.

Jane Iredale isn’t about covering flaws—it’s about supporting your skin while helping you feel confident and put together. When makeup is created with intention, it becomes an extension of your skincare routine—not something your skin has to “recover from” at the end of the day.

We’d love to have you book one of our customizable makeover sessions, where we walk through the products that are right for you and show you exactly how to apply them. Whether you’re new to Jane Iredale or simply want to learn a few new techniques, this is a beautiful way to simplify your routine and make your application smoother and faster each day.

Your routine can be refined, elevated, and truly made your own—and we’re here to help you perfect it.

This is beauty that works with you—not against you.

Let’s Talk: Skincare You Can See